Like it or not, Facebook and Google own the internet. They, along with Amazon, are so far intertwined with our 21st Century lives that there’s almost no way to be online without them getting some bit of data out of you. A Facebook Pixel is basically a cookie. The benefit of Facebook’s version comes down to how it enables Marketers to target or focus in on you. That may sound ominous, but it’s not.
Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.
There are literally hundreds of thousands of ads that are bidding for your screen real estate every day. Through the Facebook Pixel, ads that are shown to you are actually related to things that you’re interested in. So it’s kind of like a curator for the avalanche of ads fighting for your screen.
Do We Like Ads?
It’s a bold claim, but the data supports . Those crazy boffins over at Google received a lot of flack when the Personalised Ads engine was switched on a few years back. You’ll all remember the complaints and the memes about ads popping up about things we only ever thought about.
Interestingly enough, for a period of 1-month in a specific geo-location in America, they turned the engine off. The number of complaints that came through from people not being able to find something they saw a couple of days ago because it never popped back up again was insane! This leads Digital Marketers to believe that although there are those who wear aluminium foil hats and live off the grid, y’all doth protest too damn much!
How Does A Pixel Help Me?
It’s simple, the data that is accumulated on your behalf (it’s important to note that to marketers, we can’t focus directly on you Mr P. Sherman, 42 Wallaby Way, Sydney. We can only focus on profiles that are similar to your data) is immense. Your browsing habits, your spending habits and basically anything you do online, your Persona (Marketing speak) is quite detailed.
From this Persona, we can show you ads that apply to you. For instance, if Mr Sherman was a vegan, he’d never be shown an ad online for the new Steakhouse in town; because he doesn’t fit the target Persona. He would be shown Buzzfeed articles about the Top-10 Best Ways to Steam Kale and other such riveting content.
How Does A Facebook Pixel Help My Business?
Making a huge leap from the above. With a Pixel, Digital Markers can focus your ads and campaigns only on people who would be interested. We don’t waste time, or AdSpend, on people who would never click or enter your sales funnel.
So all in all, the Facebook Pixel isn’t such a bad thing. It’s the gatekeeper for a necessary evil in our modern times. Also, really don’t freak out about your online persona, or how much information is being collected about you, 90% of the time, it’s being used by Marketers trying to show you the newest and greatest something based on what you’ve liked before.
If you can’t wait to see what the future holds for you, tap the link and register for your free 60-minute strategy session with one of our team!