Customer Acquisition Cost (CAC), simply three English words arranged in a sequence that has no meaning. Without the Internet, data and a way to measure and calculate; this metric didn’t exist. All told, CAC is how much it costs to convert a potential customer into a buying customer. This article, hopefully, will explain a little more about it, how you can find out yours and then how to optimise it.
Like it or not, Facebook and Google own the internet. They, along with Amazon, are so far intertwined with our 21st Century lives that there’s almost no way to be online without them getting some bit of data out of you. A Facebook Pixel is basically a cookie. The benefit of Facebook’s version comes down to how it enables Marketers to target or focus in on you. That may sound ominous, but it’s not.
Companies are living things. They grow. Sometimes in a very structured way, sometimes like a weaving vine. Over the past 12-18 months, we’ve found that we’ve let ourselves get bogged down in the nitty-gritty day-to-day business side of things. We’ve stopped being creative. For us, that’s a big problem. When a company grows, it’s a magical thing, when a company grows away from itself and it’s core beliefs; something’s got to change. So, we thought we’d be the change we wanted to see in the world and start at home.